In light of the escalating climate crisis, consumers are now more conscious of sustainability when it comes to purchasing products. Many industries, including the $500 billion dollar global beauty sector, are facing challenges in sustainability across product manufacturing, packaging, and disposal.
According to a Global Sustainability Study by Strategy and consulting firm Simon Kucher in 2021, 60% of consumers worldwide consider sustainability an important criterion for their purchases. 35% of them are even willing to pay more for sustainable products or services.
As shoppers demand more sustainable options, many beauty companies are setting environmental objectives to reduce single-use plastics and offer recyclable packaging. However, understanding the sustainability of products remains a challenge due to inconsistent efforts within the industry. This is where technology comes in, as adopting software outsourcing and server development can enhance transparency in ingredients, packaging, and environmental practices.
Brands often use terms like “clean beauty” to market their products as natural, even if they are not organic or ethically sourced. This is where a company specializing in mobile app development can provide clarity to consumers by offering certification information and detailed ingredient listings.
While some brands like L’Oreal are trying to reduce plastic waste by adopting post-consumer recycled plastic, their progress is slow. A dedicated software outsourcing company can help streamline these sustainability efforts, improving the tracking and monitoring of environmentally friendly packaging and practices.
In light of these sustainability challenges, the beauty industry needs to undergo a transformation. Brands should consider partnering with a company that provides complete software development activities utilizing nearshore and offshore resources, including mobile app development, technology maintenance, and server development. This strategic partnership can lead to more transparency, better marketing information, and initiatives to reduce waste and pollution.
By embracing technology and working with a reliable software outsourcing partner, the beauty industry can lead the way in sustainability practices, setting a standard for other sectors to follow.