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Some top-tier Twitter users experienced a surprise over the weekend with a rumored verification purge initiated by Elon Musk. However, instead of losing their blue checkmarks, the focus shifted to one account from a major publication disliked by Musk. What’s more, Twitter altered the language on its platform, causing confusion about the criteria for verification.
Twitter had announced the discontinuation of blue checks granted under the old verification system, which aimed to safeguard high-profile users at risk of impersonation, on April 1st. Musk revealed that to maintain verification, users would need to subscribe to Twitter Blue for $8 per month, a service that has permitted verification payments since December.
Many users with legacy blue checkmarks observed that their verification status had not vanished but had been updated with a new message stating: “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.” This wording, displayed upon clicking the checkmark, blurs the distinction between verified notable individuals and those who have paid for Twitter Blue membership.
While most accounts retained their verification, a prominent account that suffered was the primary New York Times account, as the publication had no intention of paying for verification. Following the company’s decision not to pay for verification, Musk tweeted his response and subsequently stripped the New York Times’ main account of its blue checkmark. Musk proceeded to disparage the publication in a series of tweets, criticizing its coverage as “boring” and “propaganda.”
Twitter’s recent actions only add to the confusion and unpredictability surrounding its feature updates, impacting several high-profile accounts that have long been the platform’s draw. It underscores Musk’s tendency to influence platform decisions based more on whims than on established policy.
Despite the New York Times’ main account losing its blue check, its related accounts, such as those dedicated to arts, travel, and books, maintained verification. Notably, Twitter’s modified verification system displaying different colored marks for organizations and government entities has raised questions about the criteria for verification.
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Intriguingly, Twitter’s trademark blue bird emblem was substituted with a doge logo representing the cryptocurrency dogecoin, a move that accompanied a 20% spike in the cryptocurrency’s value. Musk’s threats to remove legacy blue checkmarks have loomed since his acquisition of Twitter last fall.
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