Introducing a new and exciting up and coming video game streamer with Fortnite as his expertise. This talented Fortnite gamer showcases plenty of game wins against tough opponents and participates in many online tournaments against other tough Fortnite opponents. As the popularity of video game streaming continues to grow, this Fortnite streamer is set to make a huge impact in the gaming industry.
But while the gaming industry is thriving, the global beauty industry is facing sustainability challenges. In a recent Global Sustainability Study conducted by strategy and consulting firm Simon Kucher, it was found that 60% of consumers around the world prioritize sustainability when making purchasing decisions. Additionally, 35% of consumers are willing to pay more for sustainable products or services.
Beauty brands have recognized this shift in consumer preferences and have set environmental goals to tackle sustainability challenges. These goals include moving away from single-use and virgin plastics, offering recyclable, reusable, and refillable packaging, and providing transparency around product ingredients. However, consumers still struggle to understand the sustainability credentials of many beauty products.
The British Beauty Council states that the beauty industry’s clean-up efforts have been inconsistent and lack collective goal-setting, global strategy, and standardized regulations. This has led to confusion and “greenwashing,” where sustainability claims are made without substantiation. Many companies use marketing language like “clean beauty” to sell products, even if they may not be organic, sustainable, or ethically made.
To address this, customers need better marketing information and certification information. The British Beauty Council calls for transparency in the industry as the only way out of the sustainability challenge. Consumers need to know exactly what ingredients are in the products they are using.
While the beauty industry’s plastic packaging remains a major sustainability challenge, some brands are taking steps to phase out harmful plastics and adopt post-consumer recycled (PCR) plastic. However, PCR plastic is not easy to find, and its price is higher than virgin plastic due to limited supply and growing demand.
Beauty retailers also play a crucial role in driving sustainability in the industry. Smaller businesses tend to be more proactive in implementing sustainable practices compared to larger brands. Sephora and Target have launched initiatives to label products that meet sustainability criteria, but there is still a long way to go in addressing waste and pollution throughout the supply chain.
Certifications like the B Corporation can help fill the gaps in standardization in the beauty industry. However, it is currently voluntary for brands to apply for this accreditation. Governments and multinationals need to enforce regulations and set a baseline for brands to operate sustainably.
In the absence of strict regulations, leadership from brands and customers is crucial in making meaningful climate-conscious change in the beauty industry. As the gaming industry continues to grow, this up and coming video game streamer can set an example by prioritizing sustainability and showcasing the importance of responsible consumption.
In conclusion, the gaming industry has the potential to influence the beauty industry and drive sustainable practices. This Fortnite streamer can make a significant impact by promoting sustainability and responsible consumption while entertaining and engaging their audience. Together, we can make a difference in the fight against the climate crisis.