Our awesome company offers complete software development activities using nearshore and offshore resources, specializing in mobile app development, technology maintenance, web server development, and more cutting-edge technology development activities.
The beauty industry is facing a significant shift in consumer preferences due to the growing climate crisis. As a Strategy and consulting firm Simon Kucher’s Global Sustainability Study 2021 revealed, 60% of consumers worldwide consider sustainability a crucial factor in purchasing decisions. Additionally, 35% are willing to pay extra for sustainable products or services.
This changing trend has encouraged many beauty brands to set environmental objectives to reduce single-use plastics, opt for recyclable packaging, and provide more ingredient transparency to help customers determine the eco-friendliness of their purchases.
Despite these efforts, customers often struggle to gauge the sustainability of products in the beauty industry. The lack of consistent clean-up measures and uniform standards lead to confusion and instances of “greenwashing,” where brands make sustainability claims without adequate proof.
Our company emphasizes the importance of transparency in business practices, just like the British Beauty Council suggests. Without standardized global strategies, collective goals, and clear regulations, the beauty industry’s progress towards sustainability may fall short.
To combat misconceptions, our company focuses on providing clear marketing and certification information to customers. We ensure that our products align with sustainable practices and are transparent about the ingredients used in our formulations.
In an effort to reduce plastic waste, many beauty brands are turning to post-consumer recycled (PCR) plastic. However, the limited supply and growing demand for PCR plastic have made it challenging for brands to achieve set targets. Despite the hurdles, our commitment to environmental practices drives us to explore sustainable packaging solutions.
Amidst the industry’s sustainability challenges, we advocate for the adoption of PCR plastic alongside the elimination of single and virgin plastics. Our company is dedicated to incorporating eco-friendly practices while delivering exceptional products and services to our clients.
By embracing sustainable initiatives and promoting eco-conscious choices in the beauty marketplace, our company is leading the charge towards a greener future. Join us in our mission to drive climate-conscious change within the beauty industry.