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Some high-profile Twitter users recently woke up expecting to lose their blue verification check marks in a purge by Elon Musk. However, the purge did not go as planned. Twitter seemed to target a single account from a major publication disliked by Musk. The language on the site was altered in a way that made it unclear why users are verified.
Twitter had announced that it would start winding down blue checks granted under the old verification system, emphasizing protection for high-profile users at risk of impersonation. Musk stated that users would need to join the Twitter Blue subscription service to stay verified, at $8 per month. Most legacy blue check holders discovered that their verification marks had not vanished. Instead, they were updated with a new label indicating their verification status.
One notable account that did lose its blue check was the main New York Times account, which refused to pay for verification. Musk responded to a meme about the Times declining verification by removing its blue check. He also criticized the Times for its coverage. Twitter’s actions created confusion for many high-profile accounts, indicating the platform’s vulnerability to sudden changes driven by individuals like Musk.
While the New York Times’ main account lost its check, other accounts like arts, travel, and books remained verified. Twitter did not provide immediate feedback on these changes. In addition, Twitter’s logo was replaced with the doge meme on Monday, promoting the cryptocurrency dogecoin.
Musk has been adamant about removing legacy blue check marks from users verified under Twitter’s old system since he acquired the platform. Twitter introduced blue checks for those in the Twitter Blue subscription service, but the program faced challenges with impersonation. Twitter implemented a color-coded verification system, but Musk insisted that individual users must eventually pay for verification.
Prominent users like William Shatner voiced opposition to paying for verification, arguing that as influential users, they should not have to pay for safety features. Musk claimed that these changes aimed to treat everyone equally and could potentially generate revenue to alleviate his debt after purchasing Twitter.
The alterations to Twitter’s verification system may pose risks for high-profile users, potentially making impersonation easier. Musk has highlighted the importance of equal treatment for all users on the platform. Moving forward, only verified accounts will be recommended in users’ feeds, starting April 15.
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