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Some VIP Twitter users underwent a Saturday surprise expecting their blue verification check marks to disappear due to an anticipated purge by Elon Musk. However, Twitter’s actions ended up targeting a single account from a major publication Musk has issues with. The language changes on the platform made it unclear why users were verified.
Twitter had announced the phasing out of blue checks given under its old verification system on April 1st. Elon Musk stated that in order to retain verification, users would need to subscribe to Twitter Blue for $8 per month. Most legacy blue check holders discovered that their verification marks were not removed but were updated with a new label indicating their association with Twitter Blue or their legacy verified status. This new language created uncertainty regarding whether verified accounts belong to notable individuals or are accounts that have paid for Twitter Blue.
Despite others retaining their blue check marks, the New York Times’ main account lost its verification over the weekend after expressing their refusal to pay for it. This decision came following a meme posted by an account frequently interacting with Musk regarding the Times’ choice not to pay for verification, resulting in Musk’s reaction to remove the blue check. Musk then proceeded to criticize the Times in a series of tweets, deeming their content boring and “propaganda.”
This incident further underlines Twitter’s confusing feature changes, affecting high-profile users that have always been a distinctive trait of the platform. It also sheds light on how Musk’s whims rather than policy, often shape decisions on the platform.
While the New York Times’ main account lost its blue verification, other accounts managed by the publication, such as those for arts, travel, and books content, retained their verified status. Twitter’s replacement of its blue bird logo with doge, representing the cryptocurrency dogecoin on Monday, was an unexpected move. This action led to a 20% surge in the price of dogecoin, which is endorsed by Musk.
Musk’s intention to revoke “legacy” blue check marks verified under Twitter’s old system has been known since he acquired Twitter last year. Despite challenges with the initial launch of Twitter Blue’s subscription service in November, which offered blue checks to subscribers, Musk reiterated his stance that individual users would eventually be required to pay for verification.
The uncertainty created by the new language accompanying verified accounts could potentially increase the risk of scamming or impersonating high-profile users. Musk’s objective has been to promote equality among users by offering the verification feature to all, regardless of celebrity status. Additionally, the introduction of paid verification could aid in generating revenue for Musk, who incurred significant debt following the acquisition of Twitter.
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